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scott@sparklocal.com

What to Ask a Marketing Agency Before You Hire One

What to Ask a Marketing Agency Before You Hire One

The Wrong Questions Lead to the Wrong Agency Two marketing agencies pitch a Madison contractor in the same week. One talks entirely about creativity and brand voice. The other walks through exactly how leads get tracked, what reporting looks like monthly, and what happens if results fall short....

How Do You Know It’s Time to Hire a Marketing Agency?

How Do You Know It’s Time to Hire a Marketing Agency?

The Point Where DIY Marketing Stops Working A Madison business owner has been handling marketing herself for years: a Facebook post here, a flyer there, whatever fits between running the actual business. It worked fine when the business was smaller. Now growth has stalled, competitors are showing...